Reckless was appointed, alongside video specialist Soup Creative by leading leisure and fitness brand niix late 2017. Together we worked in partnership to look at their complete marketing strategy in order to achieve the objectives they had as a brand.
Working closely with the niix team we began crafting a visual identity built upon their brand values. We created a logo that feels modern, cutting edge, clean and accessible, and brought together a palette of colours for the brand to utilise.
Functionality for the app included but was not limited to in-app purchases, ‘Share Your Progress’, ‘niix Community’ for ongoing support, ‘Member Profile Area’, ‘Rate Your Session’, ‘Exercise Terms’ and ‘Techniques’ and ‘Nutritional Meal Plans’.
To help spread the word a number of 30-second promotional videos were created alongside inspiring video and image-based adverts to be used on social media showcasing women enjoying the app in various locations; how quick, easy and convenient the app is to use at home; and how it can fit in with a busy lifestyle including meal plans by Lily.
Following on from the success of the app, we are continuing to support the original structure and also any future digital marketing opportunities that arise for the app. After working together for several years, our relationship with niix is in full health and is a brand we are proud to be working with.