A bit about Cartwright & Butler…

Cartwright & Butler sells luxury food hampers and gift sets packed with indulgent goodies, to suit every budget. Their food hampers and gifts are lovingly curated with classic teas, biscuits and teatime treats, making them the perfect gift for a special occasion.

The Challenge

Cartwright & Butler wanted to re-platform their website to a bespoke solution and make UX improvements across the site. Their old site was built on Magento 1.9 and was coming to the end of its life. They wanted to create a market-leading personalised hamper journey with the ability for customers to deliver products to multiple addresses.

Our Approach

The new website we have built for Cartwright & Butler is a bespoke site using both Laravel and Drupal. We have also integrated Netsuite and Waerlinks which links up the website and warehouse inventory to keep track of orders and stock. Once the new site was up and running, the digital marketing team hit the ground running with content and paid campaigns and turned around some cracking results.


When we started the project, we intended to re-platform the website onto Shopify Plus based on the initial requirements. However, as we revisited the brief and picked apart the requirements, it became clear that a bespoke website was the way forward, which is why we chose Laravel and Drupal.

We delivered a website that receives regular compliments for its aesthetic and functionality in reviews and a client who can now build the future of their brand with a flexible site that can meet the demands of the industry.

The Results

They really do speak for themselves with this one. As soon as the new site went live, users found it much easier to navigate and complete their purchases which resulted in record sales. Some of the stand-out stats include:

turnover in 2021
increase in turnover
awards – “Best Deployment of an E-Commerce Platform” and “Best Ecommerce Website”


The site has also been nominated for a wide range of awards including:

  • Shortlisted for the UK eCommerce Awards for Food and Drink Ecommerce Website of the Year
  • Shortlisted for the Northern Digital awards for Best eCommerce award

Let’s discuss your requirements…

We’re always looking for the next great challenge, let us about your challenges and see how we can help.