The challenge
Nestled in the heart of the countryside, Cotswolds Distillery produces luxury, award-winning spirits including whiskies, gins and liqueurs. Cotswolds’ has ambitious growth plans and since launching in 2014, has successfully opened its very own “Still House Café”, multiple shops and an online store.
While Cotswolds Distillery already had a strong and established online presence, it wasn’t generating the volume of online sales it wanted. That’s why Cotswolds’ required a digital marketing agency to help double online annual revenue and reach new customers to drive brand awareness.
Our solution
After analysing Cotswolds’ existing channels, we discovered that a highly targeted Google Ads strategy focusing on customer acquisition would pack the most punch.
Rebuilding its Google Ads account from the ground up, we introduced Google Shopping Ads and optimised all product feeds, campaign structures and ad groups.
This meant Cotswolds was confident knowing every ad with money behind was built for optimum performance and to find new customers, including those searching for competitor brands and products.
Exclusive drinks promotions and tiered distillery discounts were highly successful, especially advertising flash seasonal sales around Christmas and Black Friday (everyone loves a bargain!).
Continually testing and refining our paid Google Ads rocketed Cotswolds’ Distillery to the top of Google shopping searches. Exceeding our year-on-year goal, we achieved a 258% increase in online revenue and an average ROAS of 11.06. Cheers to that!
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