Kingsmead are one of the UK’s largest carpet manufacturers. They came to Reckless to help ensure that their new website was built with SEO in mind and adhered to best practice.


Auditing the existing website uncovered numerous failings across technical and also on-page performance. As a result we proposed many optimisations but a key decision was to make major change to the new sites architecture focussing on far greater granularity and crawlability.


After implementing our recommendations Kingsmead saw an immediate improvement increasing organic performance by 250%.

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