Challenge
Online retailer Mysa creates naturally preserved flower arrangements. The brand was predominantly driving online sales through its e-commerce website, but wanted to expand revenue streams and start attracting new customers through social media.
Although Mysa had a presence on Instagram and Pinterest, its focus was primarily on visibility rather than actively driving awareness and sales.
Our mission was clear: to develop and implement a robust social media strategy that positions Mysa in front of its target audience, driving brand awareness and increasing sales.
Strategy
Our strategy was centred around user-generated content (UGC) and influencer partnerships on Instagram. By encouraging both existing and new customers to share photos and videos of their flower deliveries while tagging Mysa’s account, we strategically positioned Mysa in front of over 100,000 followers across more than 40 profiles.
To ensure we were targeting the right audiences and maximising engagement, we selected 10 lifestyle micro-influencers who perfectly aligned with Mysa’s target demographic. After briefing each influencer and agreeing key messaging, we were able to reach new, relevant audiences whilst executing seasonal campaigns around occasions such as Mother’s Day and Easter.
As a result, we reached over 763,000 users and achieved a notable 23% increase in Instagram followers. Furthermore, our strategy directly contributed to Mysa’s bottom line, helping generate £500,000+ in additional revenue.
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