paid ad campaigns
increase in annual revenue


Polly’s Brew Co. is an independent craft beer brewery in Mold, North Wales. Stouts, IPAs, Pale Ales, you name it – Polly’s brew it. When we teamed up in October 2022, Polly’s was going through an exciting growth period, having just ventured into supermarkets and big plans to its own craft beer taprooms. 


While Polly’s had a loyal customer-base of retailers and wholesalers, it wanted to tap into new markets and sell more beers online direct-to-consumer (D2C). Our job was to raise brand awareness amongst beer lovers nationally to drive sales. But peak season was around the corner (Halloween, Black Friday and Christmas are the malts and hops of the digital beer world) so we needed to act fast.


We created and optimised seasonal paid social, organic and email campaigns, promoting beer offers and key product releases including Polly’s special edition birthday beer. We tested various creatives, ad sets and audiences to determine which ads truly resonated and converted sales.


To further leverage peak season, we grew sales within its core audience by building and nurturing its existing email database – a strong conversion channel – using a series of lead generation ads.

Our work resulted in a 108% increase in online revenue YoY, with ad spend just 6.7% of campaign revenue. That’s a 93% return on investment – cheers to that!

Through consistent communication and full transparency around planned activity, we aligned all our digital activity with Polly’s internal sales and warehouse teams to ensure there was always enough stock to meet demand. 


Our strategy enabled us to capitalise on immediate D2C beer sales in the short-term, whilst simultaneously exploring longer-term growth strategies including a new SEO website build, brand positioning and Polly’s overarching identity. 

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