A bit about Polly’s Brew Co…

Polly’s Brew Co. is an independent craft brewery with an emphasis on quality, hoppy beer. Guaranteeing a range of modern mixes from stouts and signature pale ales, to sours and double dry hopped (DDH) IPA.

The Challenge

We were tasked to help Polly’s Brew Co. increase online sales and grow their online presence to generate a greater foothold in the Direct to Consumer (D2C) market.

To do this, we needed to consider a mix of short and long-term solutions which met immediate requirements as well as aligning with their future ambitions.

Our Approach

Polly’s Brew Co. joined us in October 2022 ahead of peak campaign season. We created relevant, timely and incentivised campaigns delivered via paid social, organic social and email in line with the holidays (Halloween, Black Friday and Christmas). By pushing key product releases, such as their special edition birthday beer, we were able to capitalise on online sales in the short-term whilst thinking about longer term solutions.

This included a new website with additional functionality and in-house control, as well as an SEO strategy

Upon onboarding, Polly’s Brew Co. were in a transitional period, having just ventured into supermarkets, and wanted to be front of mind ready to open their own taprooms. Therefore, longer term exercises such as establishing their positioning, branding, photography, design and overarching identity will be key moving forward.

The Results

The campaign work carried out in October and November 2022 resulted in a 308% increase in revenue in comparison to 2021. Campaign spend was just 6.7% of the campaign revenue, achieving a 93% return on investment, and we still have our December results to come!

Getting Down to the Detail

The main challenge has been aligning our reactive and seasonal campaign work with Polly’s internal Sales and Warehouse teams. Ensuring there’s enough stock to meet the sudden increased demand has been a positive problem,alleviated by improved communication, full transparency and collaboration on shared activity and plans. We’ve exceeded client expectations and now hope to build on this further whilst bringing our longer-term solutions into play.

Let’s discuss your requirements…

We’re always looking for the next great challenge, let us about your challenges and see how we can help.