14%
increase in revenue
22%
increase in sales
56%
increase in CVR
Challenge
Wash Doctors provides mobile car valeting services around London and major UK cities. It had been managing PPC campaigns internally and although generating sales, cost-of-sales (CoS) wasn’t where it needed to be.
Solution
We optimised keywords into a tighter ad group structures, improving ad copy and landing page relevance as well as daily negative and keyword optimisations. We also added a range of new high intent keywords to grow revenue.
Results
Within two weeks of the new campaign structure, Wash Doctor’s revenue increased by 14% at no extra cost. As a result, their CoS saw a 12% drop.
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