increase in revenue
increase in sales
increase in CVR


Wash Doctors provides mobile car valeting services around London and major UK cities. It had been managing PPC campaigns internally and although generating sales, cost-of-sales (CoS) wasn’t where it needed to be.


We optimised keywords into a tighter ad group structures, improving ad copy and landing page relevance as well as daily negative and keyword optimisations. We also added a range of new high intent keywords to grow revenue.


Within two weeks of the new campaign structure, Wash Doctor’s revenue increased by 14% at no extra cost. As a result, their CoS saw a 12% drop.

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