When it comes to marketing trends, some disappear as quickly as they were introduced, whilst others will remain at the forefront of best practice for many years to come. It is very clear to see that our industry is evolving like crazy.
With innovations in technology revolutionising the way in which marketers work, as well as the ever-changing nature of audiences, we are taking a look at just some of the trends we believe are the ones to watch in 2019.
Authenticity wins. Always.
The great majority of consumers (86%) states that authenticity is an important factor when deciding what brands to support. (Stackla Report, 2017)
Since people place more trust in humans than in brands, influencer marketing has been and still is, trending up.
Voice Search is on the Rise
Almost one-third of the 3.5 billion searches performed on Google every day are voice searches, with personal assistant devices leading the way. (Google, 2017)
More and more people use Amazon’s Alexa, Apple’s Siri and Google Assistant every day. Voice recognition technology is only expected to grow and to improve. It will bring significant disruption to the marketing world. We always focused on SEO and optimization of UX and UI, but when there is no screen then these aspects become irrelevant.
AI offers what Humans can’t
Consumers use more AI than they realize. While only 33% think they use AI-enabled technology, 77% actually use an AI-powered service or device. (Pega, 2017)
AI technology gives marketers a chance to finally be able to deliver on the promise of “right user, right message, right time, right place.” Not only by anticipating who might engage with an ad, but also by being able to quickly pass on a bid opportunity in their media-buying system.
Micro-Moments are taking over a consumer journey
90% of consumers say that they go from one device to another every single day, and 91% of them turn to their phone for ideas in the middle of a task. (Google, 2018)
Today’s consumers are bombarded by content, ads, offers, emails, push notifications and everything else. All the time. The ‘micro-moment’ is a new type of consumer behaviour, which occurs when people reflexively turn to a device, usually a smartphone, to act on a need to learn something, do something, get to know something or buy something.
Social Media has taken over
There are 3.196 billion global social media users, which equates to 42% market penetration. (We are Social, 2018)
With numbers like that, its significance to the society cannot be ignored — especially in the marketing world. As social media has become embedded in almost everyone’s daily life, understanding the changes implemented in social networks is essential for businesses. What you should remember above all is that dominating a single platform is not enough anymore.
90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy. (Forbes, 2017)
From interactive video to augmented reality, the video landscape is changing drastically, and users are engaging with visual content more than ever. That means the opportunity to attract qualified leads and convert more users through video marketing is the greatest it’s ever been.
Are you looking for digital marketing support to ensure you keep up to date with the latest trends in 2019?
Contact our team today to find out more about how we Activate Growth for your business over the next 12 months.