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Who R You with Matt Tilling

Matt Tilling is an experienced Optimisation and UX Lead at Reckless and has been part of the team for 4 years. 

His passion for consumer behaviour and data analysis stems from his background and Masters degree in the Psychology of Advertising. In Matt’s current role, he works with clients to identify opportunities for growth and where they should focus their marketing efforts. This is a continual process of optimisation through analysis, testing and learning.

Throughout Matt’s time at Reckless, we have got to know him very well. So, we thought it was about time we shared a little bit about him. When we say a little, it really is a selection of some of his best bits as Matt has a wealth of knowledge, stories to share and jokes to tell!

Who R You

Did you always know that the world of User Experience and optimisation was an area you wanted to be part of?

Not at all. I originally wanted to be an Architect but quickly realised that whilst I could design something which looked good, physics was never my strong suit. That’s something which you really shouldn’t overlook where buildings are concerned…


So when did you know this may something you’d like to?

I’ve always been interested in psychology and understanding why people do certain things, so whilst I was at University I signed up for a module called ‘Consumer Behaviour’. It covered the possibility of being able to influence people’s actions and perceptions through something as simple as changing the colour of a button.

I was fascinated and completely hooked.

I decided to pursue this further did some freelancing in market research and taking on a Masters in the Psychology of Advertising. Seven years later, here I am.


If you had to give one piece of advice what would it be?

Start any piece of UX or Optimisation work with the BS Test. 


Do you want to know what the BS Test is?

This is just a snippet of Matt’s profile…

To see and hear the full recording with Matt, head over to our Vimeo channel now.