At the start of the year, the focus was on trends and predictions for 2019. Now we’re a few months in, it’s a great time to start trying, testing and talking about new things.
Our Creative Director, Steven Swann, has vast experience with design tools. Over the years, he has watched many new and exciting ideas enter the creative mix and, by the looks of things, this year is going to be no different.
Steven has given us a rundown on design trends to look forward to in 2019 and beyond, especially if you work within Design and Development.
A few years ago, I predicted that Augmented Reality (AR) would become more mainstream and also be a great way for customers to engage with brands and their content.
AR, which was once a buzzword, has slowly become the norm in design trends. As more mobile phone and tablet producers have adopted this technology, it is becoming even more common in our everyday lives.
Many brands, such as Google Maps and Warby Parker, have been using AR for quite some time and have benefitted from huge rewards. Recently, Snapchat has also jumped on the bandwagon and those who think it’s just a gimmick need to think again. Snapchat is now using AR to bring Billboards to life.
Years ago, developing an AR mobile app would have been a costly affair. Now, things are changing thanks to the new breed of AR frameworks and SDK’s available to the masses.
Think back to when you were younger and the character, Dick Tracey, started talking into his watch, or the Hoff spoke to his car, Kit. We could never have imagined then that we’d now be living in a world of voice-assistants that can play music, order products online and even remind you to buy bread and milk on the way home from work.
Voice technology is becoming more widely used. As UI/UX practitioners, we should be at the forefront of analysing how we, as humans, are interacting with technology, apps and websites and incorporating our findings into our wider strategy.
The term ’chatbot’ is used A LOT within our industry and comes up frequently in many of the pitches we deliver to potential clients. However, we find that brands don’t always understand what chatbots are or how they can add value.
Chatbots have been around for a few years now and they are predominantly used for customer services. However, this is now changing and many brands are using them to drive sales when there isn’t anybody available to answer a question. Our attention spans are limited and we have a never-ending to-do-list to get through each day. Customers don’t have time to sit around and wait, especially when they can find an alternative product in seconds through a simple search on Google. This is where chatbots can make all the difference.
One brand that has been using the chatbot strategy for a few years now is the airline, KLM. After booking a flight on KLM.com, the chatbot offers customers the choice to receive their booking confirmation, check-in notification, boarding pass and flight updates via Messenger. This makes their travel information easy to find in a single place and it is available at the airport, en route or at home.
Chatbots will make the future of Customer Care ‘extremely proactive’. A demand for faster response times and more accurate answers is leading many brands to use chatbots as they are now realising their full potential and the ROI they can deliver.
2019 is shaping up to be an interesting year for everyone working with mobile UI’s on a daily basis.
There are probably countless brands who are actively working on new technology ideas as we speak. As technology progresses, so does the need for us to adopt new design methods. Most importantly, our behaviours will continue to change as we are introduced to new technologies and capturing our target customer will always be the biggest challenge we face.
If you are interested in learning more about trends in the digital industry, get in touch with the team.
Steven Swann | Creative Director