Back to Insights

Domain Authority 2.0 is coming soon!

The new Domain Authority 2.0, by Moz, is introducing more accurate predictions of search performance, and it is coming very soon. By soon, we mean it is launching on the 5th March 2019, so the countdown is on!

Domain Authority (DA) has served our industry for years, to predict how well a website will rank, and we knew it needed some updates to keep up with search engine algorithms. The advanced machine-learned model will incorporate a number of new factors into its algorithm to measure the strength of a site better than ever before. Hallelujah!

We have decided to give you a quick rundown on what you need to know about Domain Authority 2.0. But we must say, if anything is a bit out there or you’re unsure on anything,
please get in touch!

What’s changing?

The training set
Rather than training Domain Authority against a large set of unmanipulated search results, the fundamentals have been improved. This should give a more reliable DA which is better at understanding websites and their keywords.

The training algorithm
No more relying on a complex linear model. Domain Authority 2.0 has made the switch to a neural network which means it can now detect link manipulation.

The model factors
A vast improvement has been made on the ranking factors behind Domain Authority. As well as looking at link counts, it now has the ability to integrate Spam Score and complex distributions of links based on quality, traffic and a load of other factors.

The backbone
The Moz Link Explorer is the industries leading link index and is at the centre of Domain Authority. Now with over 35 trillion links, the exceptional data has transformed brilliant statistical work into the industry-leading standard.

What does this mean?

The new Domain Authority 2.0 will provide a more reliable metric than ever before, thanks to these necessary improvements. With the ability to remove spam and improve correlations, Domain Authority can be updated in relation to the changes that Google makes.

There will, no doubt, be some changes in Domain Authority scores across the board so keep an eye on your score. Will it rise or fall?

Tell us NOW if you want us to keep a close eye on your DA (and your competitors)!

What should we do?

Firstly, you should use Domain Authority as a relative metric. Without comparing Domain Authority to other sites, it is meaningless. It doesn’t matter if your website drops or increases — what’s important is how it drops or increases in relation to your competitors.

We expect that improvements will be made to Domain Authority, just like Google makes hundreds of changes to their algorithm every year. However, DA should now be much more responsive to Google’s algorithm updates. The next time an update like Penguin or Panda happens, you can feel confident that Domain Authority will remain just as relevant and useful.

When is it happening?

You’ve not got long at all. Changes are happening on 5th March 2019.

So, if you want help in understanding more about DA, finding out your current score and tracking your competitor’s score, get in touch!