Privacy & Cookies Statement

This policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore, the way our website processes, stores and protects user data and information will also be detailed within this policy.

This policy covers:
Our Privacy Policy Principles
What data we collect
How we use your data
How we collect data
How long do we keep your data for
Data security
Access to your information and correction
Contact information

This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website complies with all UK National Laws and requirements for user privacy.

Our Privacy Policy Principles
· We will never spam you with irrelevant emails
· You may opt out or in of our email communications at any time
· You have the right to remove any information we may hold on you
· We will never sell, rent, make public or distribute your personal information
Data is a liability and therefore should only be collected and processed when absolutely necessary.

What Data we collect:
Contact Forms
We collect the following information about you when you complete our contact form on our website:
· Full Name
· Email Address
· Company Name
· Contact Telephone Number
· Other information you supply relevant to your enquiry

Currently, this information is stored on our website content management system and sent to the relevant internal team to reply to your enquiry.

The data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP). Our SMTP servers are protected by TLS (sometimes known as SSL) meaning that the email content is encrypted using SHA-2, 256-bit cryptography before being sent across the internet. The email content is then decrypted by our local computers and devices. We also hold details on our computers relating to the information you provide us with on our Contact Forms or email links. We do this in order to reply to your enquiry. If you do not want us to keep any of your details on file, please advise us.

How do we collect information? 
Reckless collects information in two possible ways:
1. When you directly give it to us (“Directly Provided Data”)
When you subscribe to our site or communicate with us, or you may choose to voluntarily give us certain information – for example, by filling in contact/challenge forms. All this information requires a direct action by you at that time in order for us to receive it.
2. When you give us permission to obtain from other accounts and third-party data processors (“User Authorised Data”)
Depending on your settings or the privacy policies for other online services, you may give us permission to obtain information from your account with those other services. For example, this can be via Google Analytics, Social Media Platforms (see further details below), Cookies or by choosing to send us your location data when accessing our website from your smartphone. Please see section below on cookies and third-party data processors.

Social Media Platforms
Communication, engagement and actions taken through external social media platforms that this website participates on, are custom to the Terms and Conditions as well as the Privacy Policies held within each social media platform respectively. Users are advised to use social media platforms wisely and communicate/engage upon them with due care and caution in regard to their own privacy and personal details.

This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email. This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened links in Social Media
This website and its owners through their social media platform accounts may share web links to relevant web pages. By default, some social media platforms shorten lengthy URLs [web addresses] (this is an example:

Users are advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

What we do with the information we gather: 
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
· Internal Record Keeping
· We may periodically send Emails about us, events, or other information which we think you may find interesting using the email address which you have provided.

Use of cookies
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.
To learn more about cookies and how you can set your browser to not accept cookies or to remove cookies from your browser history, please visit and Please note, blocking cookies may prevent you from taking full advantage of the website.

This website uses the following cookies:
Google Analytics – this uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information.

Google Analytics is considered a Third Party Data Processor:
An explanation of cookies & Google Analytics
Find out more about opting out of Google Analytics across all websites

Campaign Monitor Pty Ltd
Campaign Monitor Pty Ltd is a Marketing Automation Platform. If a visitor completes the subscription form on our website, for example, to receive more information from Reckless, then their Personal Information is stored within Campaign Monitor Pty Ltd. We consider Campaign Monitor Pty Ltd to be a third-party Data Processor. The email address that you submit will not be stored within this website’s own database or in any of our internal computer systems. Your Email Address will remain within Campaign Monitor’s Pty Ltd database for as long as we continue to use Campaign Monitor’s Pty Ltd services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email campaigns that we send to you or by requesting removal via email. When requesting removal via email, please tell us the email address that is subscribed to the mailing list.
· Campaign Monitor Pty Ltd (Privacy policy)

How long do we keep your Data for?
Reckless will not retain your personal information longer than necessary. We will hold onto the information you provide either while your account is in existence or is needed to be able to provide the Services to you, or (in the case of any contact you may have with our Client Services Team) for as long as is necessary to provide support-related reporting and trend analysis only.
If legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also retain some of your information for a limited period of time as required, even after you have closed your account or it is no longer needed to provide the Services to you.

Data Security
Reckless will not sell or rent your personally identifiable information, gathered as a result of filling out the contact registration form, to anyone.

Choosing how we use your Data
We understand that you trust us with your personal information and we are committed to ensuring you can manage the privacy and security of your personal information yourself.
With respect to the information relating to you that ends up in our possession, and recognising that it is your choice to provide us with your personally identifiable information, we commit to giving you the ability to do all of the following: verify, remove or view your personal details by contacting us at: 01244 567 560 | e: [email protected] during office hours.

Data breaches
We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Data controller
The data controller of this website is Reckless – Reckless Agency Ltd.

Contact us:
Please contact us if you have any questions about our Privacy Policy or the information we hold about you:
Email: [email protected]
Address: Merchants House, Crook Street, Chester, CH1 2BE.

Please note, we are constantly reviewing how we process and protect data. Therefore, changes to our policy may occur at any time. We will endeavour to publicise any changes.