Social Media Influencers
#RecklessResearch

Have you used an influencer as part of a marketing campaign?

Which channels do you or would you use for influencer marketing campaigns?

How do you choose the right influencers for your campaign?

Which sectors do you think influencer marketing campaigns are most effective?

How often do you run influencer marketing campaigns?

On average, how much are you willing to spend per influencer marketing campaign?

Did you dedicate budget to influencer marketing campaigns in 2018?

Will you be dedicating budget to influencer marketing campaigns in 2019?

How do you measure the success of your influencer marketing campaigns?

Do you know what the ASA guidelines on influencer marketing are?

Do you require that influencers disclose sponsored content to comply with ASA guidance?

What do you see as the top influencer marketing challenges in 2019?