Social Media Influencers
#RecklessResearch
Question 1.
Have you used an influencer as part of a marketing campaign?
Yes
No
Results
Question 2.
Which channels do you or would you use for influencer marketing campaigns?
Results
Question 3.
How do you choose the right influencers for your campaign?
Brand Relevance
Audience Reach
Quality of Promotional and Editorial Content
Advertising Costs
Engagement Rate
Other
Results
Question 4.
Which sectors do you think influencer marketing campaigns are most effective?
Travel
Beauty
Sport
Manufacturing
Entertainment
Film
Results
Question 5.
How often do you run influencer marketing campaigns?
Never
Weekly
Monthly
Quarterly
Once a Year
Product Launches
Results
Question 6.
On average, how much are you willing to spend per influencer marketing campaign?
£0
£50-100
£100-250
£250-500
£500-1000
£1000+
Results
Question 7.
Did you dedicate budget to influencer marketing campaigns in 2018?
Yes
No
Results
Question 8.
Will you be dedicating budget to influencer marketing campaigns in 2019?
Yes
No
Results
Question 9.
How do you measure the success of your influencer marketing campaigns?
Revenue
Brand Awareness
Shares
Followers
Traffic
All of the above
Results
Question 10.
Do you know what the ASA guidelines on influencer marketing are?
Yes
No
Results
Question 11.
Do you require that influencers disclose sponsored content to comply with ASA guidance?
Yes
No
Results
Question 12.
What do you see as the top influencer marketing challenges in 2019?
Influencer identification
Influencer budget
Influencer competition
Influencer measurement
Results
End of Questions
Thank you for being a Reckless Researcher. Until next time…