Reckless round-up #1

By Leanne Bates, Marketing Manager at Reckless

GA4, Google Ads, Shopify + everything in between

Hey there👋

Team Reckless here. We’re kicking off these quick round-ups to give you the latest news and advice from the worlds of marketing and web development.

So let’s get started with a few handy resources 👇

📈 Webinar catch up: How to get the most out of GA4 
Our Head of Marketing and Performance, Matt Tilling, shares the different ways to get the most out of analytics including quick fixes that have a big impact. We’ve also put together a handy guide with a GA4 measurement plan template and configuration tips. Grab yours here.

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💰3 ways to increase your eCommerce sales 
Spoiler – Get to know your customers and give them the personalised journey they’re here for!

💻3 ways to enhance your website performance 
Spoiler – Measure how your site’s doing and give it some real TLC. 

🔎What does paid media really mean? 
Our paid media superstar Martyna Karpinska explains the different types of paid media, along with examples and campaign management guidance to help you boost performance.

The latest digital marketing updates

(and surprise surprise, Google and Meta made some changes!)

📊 Google Ads got rid of its ‘similar audiences’ (segments) feature 
If you’ve been using this feature within your Google Ads campaign, it’ll automatically start using ‘optimised targeting’ or ‘audience expansion’ instead. You’ve still got access to historical reporting data though and Google’s new automation features will help you to leverage first-party data and optimise much better.

📸Zefr’s AI-powered brand suitability verification is officially available for Instagram 
This gives you more transparency over your ad campaigns by assessing the safety and suitability of posts in Instagram and Facebook feeds. It’ll also be available in four new languages – Arabic, Chinese, French and Portuguese to expand and reach diverse audiences globally. 

🔍 New GA4 report
Google’s released a new analytics report (because apparently there’s not enough on our GA4 plates?!) This is a good one though because it lets you identify your most engaged and profitable audiences so you can make better decisions that’ll improve conversions.

🛍️New Shopify features 
Over at Shopify, they’ve launched 100+ new features including its first-ever AI-commerce assistant SideKick. They’ve also launched a new Marketplace Connect app that makes it easier for merchants to sell on marketplaces like Amazon and eBay.

💻Something for the developers…

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The flagship Laracon Conference returned to the US last month, jam-packed with the latest Laravel updates and product releases:

  • Livewire v3 Beta – makes creating interactive components easier. 
  • NativePHP – lets you create any kind of native app you want.
  • Laravel Precognition – allows you to anticipate the outcome of a future HTTP request. These are just three of the updates, (it was a two-day Laravel party after all), so here’s a proper recap if you fancy getting fully up to speed.

That’s it for now folks! Remember though, this round-up is for you. So, if there are any particular areas you want us to include, or if you have any burning digital questions you’d like to ask us, get in touch: [email protected].

A bit about Reckless
We’re an eCommerce digital marketing agency with offices in Chester, Liverpool and Manchester. We help brands grow through custom websites, bespoke software development, paid media, SEO and online marketplaces. If you need a hand taking your eCommerce brand to the next level, get in touch 👇

Let’s talk

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