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Reckless shortlisted at Prolific North Champions Awards


We’ve been shortlisted for Web Development Agency of the Year at the Prolific North Champions Awards!

The shortlist is for the AI-powered website we built for DCYPHER, the world’s first fully customisable cosmetics brand.

Using DCYPHER’s AI ‘Skin Tone Analyser’, customers can create and buy custom-blended foundations, concealers and coverage drops that perfectly match their skin shade.

Senior Project Manager, Hannah Worsley, said: “Having already won Best Beauty, Health and Wellbeing Website at the UK Ecommerce Awards, we are over the moon to be nominated again but this time, at the 2024 Prolific North Champions Awards. Creating DCYPHER’s website was a fantastic project to work on as we were able to really push the technical standards of the health and beauty industry whilst embodying the true meaning of personalisation. The success is a testament to the team here at Reckless and at DCYPHER.”

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