3 website improvements to increase e-commerce sales

By Matt Tilling, Head of Marketing and Performance at Reckless
3-4 minute read


3 website tips to increase e-commerce sales.


Create an effective customer journey map

In 2023, Hubspot found that 88% of customers are less likely to return to a website after a poor experience. Everything from UX and design, to navigation and trust impacts how your audience feels so delivering a flawless journey will make them more likely to buy from you and come back.

Outline the entire experience potential customers have with your brand, from awareness right through to purchase and retention. Put yourself in your customers’ shoes and consider all the different touch points they have with your brand before, during and after they visit your website. You’ll identify challenges, wants and needs, so you can make the right improvements to your website based on real user data. 

TIP – Ask a friend, family or team member who has never been on your website to buy something. If it’s hard to find what they’re looking for, improve your navigation menu so users can easily find product pages, services and blog posts or content. Remove unnecessary steps that make the user experience clunky or build in new advanced features that add value to the customer. Guide users with clear call to call to actions (CTAs) too, so they’re always heading in the right direction to that all important conversion.

Personalise the shopping experience

Analyse your data and analytics to understand your customers’ preferences, and suggest personalised, relevant  product or service recommendations based on their browsing and purchase history. Considering 80% of consumers are more likely to buy from a company providing a tailored experience, it’s worth investing in!

Improve your content and SEO

From persuasive product descriptions and high-quality images to useful blogs and engaging videos, give your audience the content they need to trust and buy from you.   

Make sure everything is effectively optimised for search engines too. On-page SEO (think product and blog content), off-page SEO (digital PR and backlinks) and technical SEO ( site speed, crawling and indexing) all play a big part here. This might seem overwhelming but when it’s done right, you’ll reach loads of new customers by appearing high up in Google search results when they need you. 

Remember that continuously testing and gathering user feedback is vital to optimise your e-commerce website for conversions. Your business is unique, so it’s important to experiment, analyse and iterate based on your audience.

If you’re wondering how to increase e-commerce sales, get in touch. We’re a digital marketing agency based in Liverpool and Chester but regardless of where you are, we’d love to help and answer any questions you may have.

Let’s talk

    Read more blogs

    Google and CloudFlare survive biggest cyber attack
    The 2-minute attack generated more requests than the total number of article views for all of Wikipedia in September....
    Websites
    How to protect your company website from cyber attacks
    Learn how to secure your website from cyber attacks and mitigate the risk to your business....
    Websites
    How to increase organic social media engagement
    How to overcome the decline in organic social media engagement, plus content ideas....
    Social media
    How much do backlinks matter?
    Here's what our digital team thinks about the impact of backlinks on search visibility....
    SEO
    What is a design system
    What is a design system and why is it so important?
    What is a design system is, the benefits and what Lego and UX have in common ...
    Websites
    Reckless shortlisted at UK E-commerce Awards
    AI-powered Dcypher.me is shortlisted for best Beauty, Health and Wellbeing website...
    Reckless round-up
    Email vs push notifications vs in-app messaging: which has the highest engagement?
    Email vs push notifications vs in-app messaging: which has the highest engagement?
    Which do you think performs the best? ...
    Websites
    Liverpool-digital-marketing-agency-reckless
    Reckless expands to Liverpool following four new hires
    We've taken up office space in Avenue HQ to accelerate growth plans....
    Reckless round-up
    Google’s 25th birthday: Top 10 marketing milestones
    The biggest stuff Google did that changed marketing....
    Reckless round-up
    Why-Is-Seo-worth-it
    Is SEO worth it for e-commerce?
    The simple answer, yes. Now let’s explain why....
    SEO, Websites