Our 2024 digital marketing predictions
The trends we see shaping the marketing landscape in 2024. ...
Paid media, SEO and content, Social media, Web development
Chances are you know that some of the world’s biggest music artists have been touring the UK this summer. From Taylor Swift and Foo Fighters to Pink and Girls Aloud, 2024 is shaping up to be a big year for music fans.
As these artists give their all on stage, how are they performing on Google? And what are fans across the UK searching for? Let’s dive into some SEMRush data to find out.
Music artists by search performance
Averaging at 1-million monthly searches, Taylor Swift is by far the most Googled artist in the UK. Pink follows with 135,000 searches per month (though of course some of these searches will be for the colour pink), while Foo Fighters and Girls Aloud trail with 74,000 and 60,500 searches respectively.
Interestingly, while Taylor Swift gets the most overall searches, both she and Girls Aloud each attract around 18,100 monthly searches for their tours. The Foo Fighters’ tour follows with 14,800 searches, and Pink’s tour with 6,600.
But these figures are only a snapshot of searches containing the keyword ‘tour’ after their names. To gain a better understanding, let’s look at the different variations of keywords and phrases we’re using to nab tickets and find information.
Taylor Swift
When searching for tickets and information about Swift’s iconic Eras Tour, the most popular terms we’re using are:
The most popular questions we’re asking are:
Turns out so many people want to know Taylor Swift’s age that when you type “How old is” into Google, Taylor is the top result:
In fact, just by typing the letter ‘t’ into Google, Taylor appears. As SEO success goes, that’s a pretty good result.
Girls Aloud
This year marks Girls Aloud’s first tour since 2013, so fans scrambled for tickets as soon as they went on sale. Although their search volumes aren’t as high as Swift’s, we are still Googling Girls Aloud tickets more than Foo Fighters and Pink.
The most common questions we’re asking are:
Foo Fighters
Foo Fighters last toured the UK back in 2018, so when tickets went on sale last year, thousands of fans eagerly queued online to grab them. Since then, the most popular keywords and phrases we’ve been searching for are:
The most common questions we’re asking are:
Pink
Known for her incredible live acrobatic performances, Pink is currently in the midst of her Summer Carnival tour with nine dates sold out across the UK. Here’s what we’re searching for:
And the questions we’re asking:
Summary
It’s no surprise that Taylor Swift leads in searches. Her Eras tour has been dominating social media for weeks and the Swifties have been out in full force.
Of course, these search volumes only scratch the surface of what fans are truly looking for. But it’s interesting to compare how various genres and artists compare with similar search terms. If you managed to grab tickets to any of these shows, we hope you enjoyed it!
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